Boundary for Nintavur Devisional Secretary area has been clearly demarcated by existing natural features. It is bounded on the North by Vettuvaikal chanel, on the east by Indian Ocean on the South by Kaliodai River, and the west by paddy fields adjoins to Sammanthurai region and an area of 36.30 sq km. North Karaitheevu Pradeshiya Sabha, East by an Indian Ocean. And also south is town bounded by Addalachenai Pradeshiya Sabha and the west is Sammanthurai Pradeshiya Sabha. However, the city functions of Nitavur Pradeshiya Sabha have spread towards the nearest areas of Kalmunai, Sainthamaruthu, Addalachchenai and Akkaraipaththu.
Nintavur town is well connected with the surrounding cities such as Kalmunai, Akkaraipattu, (through A4 Road which links Colombo and Batticaloa) and Sammanthurai, Ampara (through A31 Road Matara- Karaithivu) by road network as well as the Ninatvur has strong linkages with its surrounding towns and other major cities in terms of importing and exporting paddy and rice.
The Eastern Provincial Physical Structure plan has been prepared by the National Physical Planning Department (NPPD) in 2030. In this plan Nintavur has been identified as a 3rd order town center of Ampara district and also Nintavur is falling within the proposed agricultural, industrial and tourism related development area.
Further, in National Physical Plan 2050 (Draft) prepared by the National Physical Planning Department (NPPD) Nintavur is falling within proposed eastern economic corridor. Ninatvur has been included in the Master Plan on Integrate Township Greater Kalmunai, Sammanthurai Area which is being prepared under the Ministry of Water Supply and City Planning.
Framework preparation of Nintavur development plan mainly concentrate on national and regional linkages, the national physical planning policies and previous planning attempts. Nintavur is a Pradeshiya Sabha in the east coast of Ampara district locates about 350 Kilometers away from Capital. And it is located close proximity to the major towns known as Kalmunai, Addalaichchenai and Sammanthurai.
Considering the above-mentioned opportunities Nintavur has strong regional linkages and lie on a national level economic corridor and also planning agencies has identified that Nintavur is one of the major townships in the local context which need a necessary planning intervention.
Considering the physical, geographical and demography setting, Nintavur is well bounded by paddy fields in west side and other sides by water bodies and sea. The extent of the local area is 36 sq.km and the terrain is almost flat. Major portion of the land is covered by paddy field. Current population is recorded as 27,500 and ethnic wise 97% of population is Muslim and 3% is Tamil. Gross population density of Nintavur is 8 Per Hec and net population density is 70 per Hec. Present population growth rate is 0.68% and predicted population 30000 by 2030.
Economic of this area predominantly depend on the paddy cultivation and related industries. In addition, fishing and commercial activities contribute in certain extents to economic context. Total average paddy production is about 33,200 Mt per annum and its economic value is Rs. 1,260 Million per annum.
Especially rice mills significantly contribute to the economy of Nintavur. Due to the locational advantages about 81 rice mills have agglomerated as an industrial cluster. These industries collect large portion of paddy harvesting from Nintavur and its surrounding paddy cultivation areas and produce rice. They produce 65,500 Mt rice per annum and its economic value is approximately Rs. 5,240 million per annum.
This rice mill industrial cluster has attracted two different types of industries which are known as clay brick making yards and bio mass power plant to its surrounding due to the availability of raw materials paddy husk. Clay brick industry contributes to the economy by providing about 400 employment opportunities and supply the local brick demand. Bio mass power plant generates and adds 2.5 MW per day to the national electricity grid.
There is 7 km length of coastal belt which can be utilized to access to massive marine resource including fishing. But the coastal belt is not utilized in satisfactory level in comparison to other coastal areas.
Existing urban form can be identified as linear. Basically, commercial establishment, financial institution, administrative institutions and educational institution are located beside the main road.
Eco-system of Nintavur consists with water bodies, marshy lands, paddy fields, coconut plantation and coastal belt. Ninthavur Pradeshiya Shaba area which is located in dry zone of the country has a tropical climate and characterized by seasonal rainfall distribution. However, the region frequently experiences intensive rainfall with relatively high temperature. Mean rainfall records 137mm and the temperature in the region records between 240 C and 340 C . Soil type of Nintavur is commonly Reddish Brown and sandy.